Starter, one the most innovative and authentic sports apparel companies in the world, is taking Super Bowl LIX by storm with an unforgettable lineup of activations, events, and exclusive collaborations. From vibrant New Orleans-inspired collections to star-studded experiences, Starter is bringing the energy, authenticity, and style that fans have come to expect.
Starter has long been synonymous with team spirit and authentic fandom. This Super Bowl, Starter is taking its commitment to fans to the next level with epic activations that celebrate the passion and energy of game day with iconic brand partners including Visa, Michael Strahan and Crown Royal. From exclusive retro-inspired collections to interactive experiences that bring fans closer to the action, Starter is making this Super Bowl unforgettable for everyone. With its deep heritage of bridging the gap between sports culture and everyday style, Starter continues to inspire fans to wear their pride boldly and authentically.
“Super Bowl LIX in New Orleans is going to be unforgettable, and Starter is proud to be at the heart of it,” said Carl Banks, President of G-III Sports and three time SuperBowl Champion. “From the music to the culture to the fans, everything about this city inspires creativity, passion, and connection, which is what Starter is all about. This Super Bowl, we’re not just celebrating the game — we’re celebrating the culture that surrounds it.”
Starter x NFL Shop Presented by Visa at 333 Canal Street: Open to the public and located in the heart of New Orleans, on Canal Street adjacent to Canal Shops, this elevated retail experience will offer limited-edition Starter apparel and exclusive merchandise. Opening on February 1st from 10 AM to 8PM daily, fans can expect Super Bowl LIX x Starter Limited Edition releases and store exclusive collections and collaborations, while supplies last!
Super Bowl Experience at Ernest N. Morial Convention Center: Wednesday, February 5 through Saturday, February 8 fans can shop the exclusive Starter product at the Super Bowl Experience, the NFL’s football theme park! The Super Bowl Experience will feature Starter’s interactive fan and shopping experience, with exclusive Starter NFL Super Bowl LIX merchandise. It’s the ultimate Super Bowl Week event with fun for all ages.
For more information on Starter’s Super Bowl LIX activations and exclusive releases, follow Starter on social media at @StarterOfficial or visit www.Starter.com.
ABOUT STARTER
Launched in 1971, Starter, one the most iconic, innovative and authentic licensed sports apparel companies in the world, has changed the face of the sports apparel industry forever. Through licensing deals with every major American sports league, the Starter S and Star completely connect the fan, the team and the player and allow the fan to “wear what the pros wear.”
(Photos Courtesy Courtesy Wanderlust PR)
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