Film stars and influencers stormed Park City last weekend for the world premiere of the GenTV horror film SkillHouse. The event, which was one of the most sought-after parties at Park City, was produced by leading brand marketing agency Group Black.
In SkillHouse, the ten top influencers are kidnapped and forced into a deadly social media showdown, where the stakes are life and death. As the world votes and watches, each round’s loser faces a masked killer known as the “Triller Killer.” In this ultimate popularity contest, only one will survive. Clout is life.
The film stars mega influencers Bryce Hall and Hannah Stocking, 50 Cent and Neal McDonough, and newcomer McCarrie McCausland. It was written and directed by acclaimed writer Josh Stolberg, the writer of the last two SAW films, the most successful of the SAW franchise.
“I hadn’t seen the movie prior, and I didn’t really know what to expect, but I am really happy with how it turned out. It is everything I hoped it could be and more and my friends, many who came to support, were more than pleasantly surprised,” said the film’s star Bryce Hall.
Hall continued, “The amount of studios who have been approaching is both overwhelming and a testament to how well the film turned out. The deal, which we cannot yet announce, is perfect for this movie and will make sure it reaches audiences far and wide. I now can confidently say I believe SkillHouse will resonate with my core audience in a much bigger way than my initial highest hopes. Ryan and GenTV did it again, definitely redefining the model and Bonin and Group Black couldn’t be better partners.”
The film caused an internet sensation when producers premiered a ten-minute clip of the film on GenTV.com, a revolutionary influencer-driven streaming platform designed to give creators greater control and profit than traditional studio models. The clip broke records with millions of unique paid views and generating over 100 million page views—a testament to the potential of this next-generation distribution model, solidifying GenTV’s commitment to high-value content that challenges industry norms.
After arriving en masse by private jet from Los Angeles, the action started at the Black Rock Resort outside Park City, where the cast, crew and friends crowded the screening room for the film’s full-length world premiere.
Following the premiere, the entourage wound its way up Main Street to the venerable Music Lodge at Treasure Mountain Inn, where the stars, influencers and media packed the venue, sipped signature cocktails and Mexican small-batch margaritas from El Mar, and munched on snacks ranging from chicken parm skewers, tuna tartare, pear endive, and chocolate cake more late into the night, with electrifying sounds from DJ, brand expert and startup investor Mick Batyske, who flew in from Brooklyn for the event.
Attending in Park City and coming in from the cold to the red carpet were: stars Bryce Hall (6.7 million on Instagram, 23.7 million on TikTok); Hannah Stocking (26.8 million on Instagram, 28.4 million on TikTok); Dani Oliveros; Abigail Fierce Killmeier; Ivan Leung; Jacob Skidmore; Kaitlin Squires, and McCarrie McCausland; Additional influencers attending included: Mads Lewis (6 million on Instagram, 12 million on TikTok); Griffin Johnson (2.6 million on Instagram, 10 million on TikTok); Sara Saffari (2.5 million on Instagram); Josh Xaviaer DuRousseu (308k Instagram); Dawson Day; Oscar Guerra, Tayla Stevenson and Macy Broyles. Producer Ryan Kavanaugh, Shane Valdez and Brad Baskin were joined by Group Black’s Co-Founder & Chief Strategy Officer Bonin Bough on the carpet and at the party.
The posts from the event went viral as the combined reach of the 30-plus influencers who flew in for the event was over 700 million total followers across platforms; #skill house and #GenTV and affiliates # total together were trending in the top 10 on multiple social platforms.
WHAT ELSE: About Group Black – Group Black is a media company dedicated to driving growth for brands targeting the New Majority—the fastest-growing demographic of diverse audiences shaping culture and driving economic impact. Committed to fostering an inclusive media ecosystem, Group Black amplifies underrepresented voices and builds culturally relevant strategies that deeply resonate with today’s multicultural generation. Group Black is where culture calls home.
About GenTV & SkillHouse: SkillHouse premiered a ten-minute clip of the film on GenTV.com, a revolutionary influencer-driven streaming platform designed to give creators greater control and profit than traditional studio models. This launch solidifies GenTV’s commitment to high-value content that challenges industry norms.
Photos credit: Bryce Hall and Hannah Stocking at SkillhouseLeon Bennett, Getty Images; Chad Salvador, Shutterstock
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